Gatchalian On Pe-de-ralismo

By: Joshua Steven C. Rose and Socorro Bay H. Sarabia

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Most public figures of today leave impacts on our society not only because of their projects or achievements but also because of their social media posts. Sherwin “Win” Gatchalian, a former award-winning mayor and congressman of Valenzuela City who won a seat in the Senate during the May 2016 elections, is one of the public figures in the Philippines who extends his influence through social media and is a very active Twitter user. In this article, the manner and approach in which the senator presents and expresses his particular post or Tweet shall be analyzed and discussed together with its possible implications.

Reading Senator Sherwin Gatchalian’s tweet, we can infer that he is throwing shade to Mocha Uson using the line “pe-de-ralismo…Yon hindi bastos version”. We can analyze this tweet using two aspects: the Superiority Theory of Humor and the actual structure of the tweet.

Firstly, we all know that Mocha Uson was a sex blogger before she became PCOO Assistant. Recently, she made a vlog explaining federalism in a sexual manner which again, made an issue. She was bashed and thrown shade by people including Senator Gatchalian. Because of this, we can say that Gatchalian’s tweet implicitly bears the Superiority Theory of Humor by Plato and Aristotle. (Implicit because the tweet was not aggressive). This theory states that superiority results “from the disparagement of another person or of one’s own past blunders or foolishness” (Martin, 1998). In our opinion, sees himself as superior to Mocha Uson therefore he uses disparagement humor to address the issue on Uson’s vlog. We think that he is trying to let the masses know that government officials actually studies federalism and are far more than one’s foolishness.

Secondly, we can see that Senator Gatchalian’s tweet was composed in Taglish (Tagalog and English). Considering this, we can infer that he is appealing to the masses while maintaining an intellectual aura. Moreover, as far as his tweets are concerned, we can say that his tweet on this issue was effective and can induce a discourse and possibly a rhetorical situation in the future.

By analyzing the particular tweet, we can conclude that Senator Win Gatchalian sends a subtle, sneering expression of disdain towards Mocha Uson. Superiority Theory of Humor was used as an approach to present his message and the structure of the Tweet was in Taglish form which also made the message strongly expressed all while maintaining an intellectual vibe.

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