by Glannery Brasileno, Mark Angelo Estil, Jessah Jen Garbino, Reyban Sabordo, Samantha Villacorta, and Kyla Villanueva

Media convergence has become an important pill to swallow in the everyday life of many people. With the development of technology in different fields and operations, people have had both a better choice of media and a life where these technologies made life easier. Media convergence drastically changes our lives in many ways. We have the internet that allows us to search everything at one click so people can do their business much more effectively. Social network applications on phones help us stay connected and updated with our family and colleagues. Playing video games can allow us to connect with people playing the same game in different countries which brought virtual and global interaction . It is clearly evident in our daily lives that media convergence made a huge impact on our society especially if we go to the negative side of the spectrum. People are addicted to checking their e-mail, Facebook, Twitter, Instagram, WhatsApp, etc. This addictive behavior molded the way of their life wherein users cannot be able to function well without some sort of these technologies. Nevertheless, there are still advantages in which media convergence contributed immensely to the growth and development of our society.

By:

Donovan Aguilos

Annjie Gancita

April Magbanua

Marvin John Saijo

Erika Xim Paola Santos

“I believe that all roads lead to the same place – and that is wherever all roads lead to.” ~Willie Nelson

The road to 80s was a hotspot of classical metamorphism where revolution of media created a huge impact on the lives of the people. The transition highlighted revolutions on television, audio recording systems, broadcast and email systems, internet and computers. Black and white televisions revolutionized to colored and cable-linked TVs. Video cassette recorder emerged until it was materialized to CDs. Due to developments in televisions and audio systems, CNN and MTV were brought and mainly appreciated by the masses. Moreover, email system was introduced and integrated to enhance online networking.  Internet connection was also strengthened through the use of fiber-optic cables. Computers progressed from bulky desktops to convenient laptops along with the introduction of operating systems such as Microsoft Windows.

This evolution from traditional to digital media emphasized efficiency and efficacy in terms of communication, distribution and understanding. The wave of change created noticeable positive impact on people’s way of living and greatly improved the entertainment aspect and communication cycle.

What will happen to media and communication after 50 years?

Probably, due to constant integration the road of media evolution will constantly grow and improve. Holographs and touch screens will dominate visual media and devices will be made portable and extra convenient. Moreover, technology will greatly change people’s way of living from ordinary to internet of things. Also, information dissemination will reach everything from remote places to communities across the globe. With the potential of the future generation, these roads may pave the way to greater media milestones.