The Digital Age: The Fast Pacing Evolution

by Glannery Brasileno, Mark Angelo Estil, Jessah Jen Garbino, Reyban Sabordo, Samantha Villacorta, and Kyla Villanueva

Media convergence has become an important pill to swallow in the everyday life of many people. With the development of technology in different fields and operations, people have had both a better choice of media and a life where these technologies made life easier. Media convergence drastically changes our lives in many ways. We have the internet that allows us to search everything at one click so people can do their business much more effectively. Social network applications on phones help us stay connected and updated with our family and colleagues. Playing video games can allow us to connect with people playing the same game in different countries which brought virtual and global interaction . It is clearly evident in our daily lives that media convergence made a huge impact on our society especially if we go to the negative side of the spectrum. People are addicted to checking their e-mail, Facebook, Twitter, Instagram, WhatsApp, etc. This addictive behavior molded the way of their life wherein users cannot be able to function well without some sort of these technologies. Nevertheless, there are still advantages in which media convergence contributed immensely to the growth and development of our

MEDIA in its Classical Metamorphism

COMM10 Infographic


Donovan Aguilos

Annjie Gancita

April Magbanua

Marvin John Saijo

Erika Xim Paola Santos

“I believe that all roads lead to the same place – and that is wherever all roads lead to.” ~Willie Nelson

The road to 80s was a hotspot of classical metamorphism where revolution of media created a huge impact on the lives of the people. The transition highlighted revolutions on television, audio recording systems, broadcast and email systems, internet and computers. Black and white televisions revolutionized to colored and cable-linked TVs. Video cassette recorder emerged until it was materialized to CDs. Due to developments in televisions and audio systems, CNN and MTV were brought and mainly appreciated by the masses. Moreover, email system was introduced and integrated to enhance online networking.  Internet connection was also strengthened through the use of fiber-optic cables. Computers progressed from bulky desktops to convenient laptops along with the introduction of operating systems such as Microsoft Windows.

This evolution from traditional to digital media emphasized efficiency and efficacy in terms of communication, distribution and understanding. The wave of change created noticeable positive impact on people’s way of living and greatly improved the entertainment aspect and communication cycle.

What will happen to media and communication after 50 years?

Probably, due to constant integration the road of media evolution will constantly grow and improve. Holographs and touch screens will dominate visual media and devices will be made portable and extra convenient. Moreover, technology will greatly change people’s way of living from ordinary to internet of things. Also, information dissemination will reach everything from remote places to communities across the globe. With the potential of the future generation, these roads may pave the way to greater media milestones.

Decada Cincuenta a Sesenta

Submitted by:

Jamera, Cedric
Ricablanca, Chiara Mari
Sinamban, Ardeth
Servano, Jence Carlo
Sorenio, Karl

The Golden Age of Television paved the way for media to increase and boost its coverage in spreading information to the public. Moreover, the process of disseminating news and updates to different regions and countries was less of a struggle at that moment than it was before. People can now interpret information in a more accurate way due to the visual representation of the news in the television. But, not only did we have visual aids to help us interpret the information here, recording devices were also introduced at this era to help people actually store the information for future reference. In retrospect, this was the innovation that started the development for storing data and information. This also opened up new opportunities for journalism and news reporting during that era. Especially with the introduction of audiocassettes, journalists can now accurately quote their interviews for credibility and accuracy. But, what they didn’t know is with these small steps in the development of media comes a much bigger platform that will create a new era in the media context. And that they were taking small steps toward the future of media that will revolutionize technology and the lives of the public. They were one step closer to The Internet.


Through the 90’s

By: Angelo Nobleza, Joshua Steven Rose, Socorro Bay Sarabia, Rea Mae Solano, Rexelle Velasco

The birth and growth of the internet as well as the world wide web in the 90s sparked the emergence of various electronic mails and electronic media platforms. It was also in this period that digital marketing became a trend. For these reasons, advertising and business transactions became less strenuous. In addition, media platforms in this time was social also in nature. As a result, social media platforms were created until the 2000s and thereafter was the rise of Facebook in 2004.


Orality, Literacy, and the Tradition — The Orthosphere

Beginning in the mid-1990s and for about ten years I published a number of articles about the dismal state of the humanities and one of its causes: The savage war against literacy being waged in the public schools by the state-university departments of education that set curricula for K-12. My Modern Age article from 2003, “Orality, Literacy, […]

via Orality, Literacy, and the Tradition — The Orthosphere

Orality and Literacy DISTINCTION, not metamorphosis

By Jence Carlo Servano and Ardeth Sinamban

Linguistics has been sounding a faint alarm. The human tongue and hand have been in quite a combat as millenials and traditionalists flag out their linguistic methods to be more effective than the other. Other intellects have even argued that writing has “changed” or “taken over” orality, and that it should be already, with what of the modern human intellect. However, Ferdinand de Saussure commented that: writing has “usefulness, shortcomings and dangers”, but he saw writing as a complement to verbal speech, not a transformer of it.

To really think about it though, it already seems pretty obvious that orality and literacy are different. According to Ong’s Orality and Literacy, there are roughly 3000 languages spoken today to which only 78 have a literature. Writing also extends word resources: English has more than 1.5million words, and most oral dialects have only several thousand words. In short, writing implies some orality in a culture, orality does not imply writing.

Orality was and is mainly used by the tradional oral cultures, and they depend mostly in their memories. They must invest greatly in repeating and memorizing which they arduously learned in years. Indeed to remember things one should established a high set of conservative mind. At the time writing was invented, it gave humans access to limitless memory. It’s not aiming to annihilate oral cultures but because it’s a human need. To know more and learn more. What’s written down, that idea can now last without being forgotten. No need of vivid repeating and memorizing, but making people learn new things faster and share more information without forgetting. With this, intellects and experts of the modern world have commended writing to be used by schools, millenials, and society of the modern world since it is proven to be significantly more convenient, appropriate, and advantageous compared to the acquirements or erudition of orality. However, there still are oral cultures who stood firm in their cultural linguistic ways of learning despite the “evolution” of the modern society.

To sum things up, even with how quite evident it is to see that writing is easier when it comes to studying, and that millenials and majority of the people in the world today do use literacy or writing over orality, that does not imply that it has totally taken over or metamorphosized orality. There are oral cultures still existing that keep faith to their traidtion linguistic method.



Ong, W. J., & Hartley, J. (2013). Orality and literacy: The technologizing of the word. London: Routledge, Taylor & Francis Group

Retrieved from


ORALITY VS LITERACY : A Fight for Equality


By: Glannerry Kate Salarza and Reyban Sabordo


“No man is an island”

Perhaps, this is one of the most factual aphorisms I have encountered in my entire existence here on Earth. Indeed, no one and nothing could survive without the assistance of the other.

Now, how is this related to orality and literacy?

Throughout the years, these two cultures, oral and literate, have paved their way to get a spot in the realms of language and communication.

Orality, by definition, is a medium of language originated long before chirography was unraveled, whereas people communicate personally. Long ago, since there are no concrete basis or representations, the language our ancestors used was just merely vague sounds. In fact, it doesn’t matter even though they vary with the sounds as long as they understand each other. As a result of the face-to-face connection, conversations tend to be more additive, aggregative, redundant, conservative, close to the human world, agnostically-toned, empathetic and participatory, homeostatic, and situational, than usual.

Literacy, on the flip side, is one aid of connecting with other people in a chirographic demeanor. As years go by, humanity has learned and embraced the essence of communication through written letters, whereas they have come up with an idea to write all the things they want to say to the other person in a sheet of paper. However, in the fast-pacing world of today’s generation, technology has become powerful and influential to the people, especially the millennials. Today, technology has been a wide medium of communication. From letters, people can now communicate through text messaging, chat, e-mail, and the like. Through literate culture, conversations tend to be more analytic, copious, traditionalist, objectively distant, and abstract, compared to oral.

Though they vary in a lot of aspects, primary oral and literate culture have become “best buds” in the given field. Having being said that no one and nothing could succeed alone, we believe that orality and literacy are the support systems of each other. Thus, we do not consider orality as superior or inferior than literacy and vice versa. In lieu, we treat them just the same as a “win-win situation”. These two are interconnected cultures, meaning that they both are dependent with each other. Obviously, you cannot enjoy the zenith level of effectivity of each one by utilizing it individually. Orality and literacy may differ in model and medium of communication, but allowing them to work as one will be a perfect combo.

Hence, orality and literacy should be inseparable, and we should always bear in mind that every person or everything has its own unique trait. We are all different from each other, but that doesn’t mean that one is superior or inferior than the other. Never.




Ong, W. J. (1982). Orality and literacy: The technologizing of the word. London: Methuen. Retrieved from:

Photo References:

Croman, J. (2017).



Kariton Klasrum Project: Appreciation of Oral and Literary Convergence

By: Donovan Aguilos, Marvin John Saijo, and Erika Xim Paola Santos

“You are the change that you dream as I am the change that I dream and collectively we are the change that this world needs to be.” –Efren Peñaflorida (Founder Kariton Klasrum Program; CNN 2009 Hero of the Year).

While some of us were enjoying the luxury of life, CNN 2009 Hero of the Year Efren Peñaflorida roamed around the streets of Cavite with his kariton delivering free education to all street children. Peñaflorida wasn’t just a typical hero. Since 1997, this ‘slumdog educator’ and more than 12, 000 teenage volunteers have taught basic reading and writing skills to more than 1, 800 children living on the streets and consequently bringing global fame to this Kariton Klasrum Project. These pushcarts were stocked with school materials and even folding tables and chairs. The volunteers then, create school settings in locations wherever the children were.

On the other hand, “How do orality and literacy impact the Kariton Klasrum Program?” The dialogic relationship between these two influences its mission which was clearly focused on developing life and civic skills necessary in producing lifelong learners.


In the project, orality as speech communication was used in leisure activities such as games and storytelling for the children to enjoy learning instead of just immersing them in books. However, the literary culture was observed through different literacy and numerical assessments. There was equilibrium in the teaching methods wherein both oral and literary cultures are involved.


With this teaching method, it showed efficacy based on the results of street children’s learning performance. This only showed that classes weren’t really supposed to be tedious by reading books and copying notes, but it should also engage students in the aforementioned leisure activities. Through these, both mentors and students are engaged in a mutual understanding of the topics by presenting activities that do not deviate from the lessons.

Furthermore, the project promotes the understanding that each student has different learning capabilities, since each of them have different upbringings, and the mentors have to simply put themselves into their position to relay the information in a manner that a child of a certain age group can retain, and make it more comprehensive and enjoyable among the street children.

The study of proper treatment on our thought processes and social structures can develop sustainable teaching strategies which can encourage even the lost street children to go back to the walls of proper education. It is in the appreciation of the convergence of oral and literary cultures we are able to innovate and uplift the value of Philippine education and perhaps envision “Education for All” in a different perspective.

“Before, they saw [a pushcart] as a symbol of poverty, but now they see a pushcart as a symbol of hope.” -Peñaflorida

Askew, L and Beger, D. (2010). Filipinos embrace Hero of the Year, ‘pushcart classrooms’ for poor. Retrieved from

Postigo, N. (2017). Efren Peñaflorida of ‘pushcart classroom’.  Retrieved from

United Nations Educational, Scientific and Cultural Organization (2015). Promising EFA practices in the Asia Pacific. The Philippines: Kariton klasrum. Retrieved from:

Photo References:

Corpuz, J. (2010). Efren Peñaflorida aka kariton kid [Online Image]. Retrieved from

Dennis, M. (2011). Karitun klasrum [Online Image]. Retrieved from

Magbanua, D. (2009). CNN hero 2009: Efren Peñaflorida [Online Image]. Retrieved from

Push Cart Education [Online Image]. (2011). Retrieved from