By Ferlyn Legarde and Rizaldo Ian Tambong
Since the very beginning, oral communication is an essentiality among men with the primary intent of having the ability to communicate with others. By this, oral communication had become a fundamental structure in developing another form of communication which is literature.
For the sake of preservation and retention of information, oral culture developed and emerged into a written culture which promotes longevity and permanence. The writings on cave walls, papers made from leaves, clay tablets and on stones are concrete evidences that written communication were already been used and existed ages from now. However, as time goes by printed media such as newspapers, catalogue and many more, have been in away neglected because of the conveniences that the world provides man today, wherein man can read and gain information by the tip of their fingers by just opening one’s phone with no hassle and too much effort. By the presence of industrialization and the emergence of technology, information is now easily and accessibly transferred from one person to another. Recently, man have witnessed the birth of the internet which greatly influences the flow of communication and the mass. In line with this, social media also offers man the ability to start a conversation in just a series of tapping on smartphones and computers.
Media has evolved and is still continuously evolving into something that man cannot really predict. Years from now, one could never foresee what could be created and formed out of the communication that man possesses at the present. Thus, the continuous changes undergone by communication and media simply displays its importance in the society and in the lives of every individual. As an essential element of being rational it will continue to become more revolutionary and influential in the society together with the advancement of modern technology.