Through the Years

Amilanto, Alaina Therese and Liwag, Ava Victoria

Globalization and modernization gave birth to many innovations may it be in technology, fashion, physical and internal art, culture, practices, and even words. An addition to terms and to communication spree, it paved the path to new connections and established a much more meaningful approach besides physical contact and intimate words used for affection and influence (Arango, 2008). It has been 57 years since the blooming of the seed of which everything started. It was in the year 1962, when the very first satellite was launched in hopes of connecting people all over the world and merged the influence of graphics and broadcast media. These became the stepping stones of interaction, communication and feedback. Though the stones were not that fully dependable just yet, that didn’t stop the experiments and researches for development and achieve success in the period of supposedly digital age and everything has been carried out up until now, not the same but deemed to be better.


“Moving to the Cloud” from

The way communication progressed have been a major factor in people’s way of living (Kaul, 2012). Before, there were no pens nor paper but merely expressions and words. Communication and sharing in many forms has been observed since day one of breathing. From short noted sounds, to aggressive and expressive actions, and has always been an endeavor to daily whereabouts and exchanged between living species. As time went by, we seek for permanence of information thus print media was invented and as we become subjected to dynamic application, different forms were introduced with the help of technology. Technology has been helping us see a wider view of how and what are the measures that can be done to communicate easier and conveniently.  It became the tool to see what is technically possible and what is desirable to the mass. From codes encoded individually to snap and scan of expressions, everything has all been replaced by easier access and tools.

Imagine, in just a span of 57 years, manually encoded messages are now developed and designed to be easier by just the power of encoding through speech and even automatic transcription.  With just more than 50 years, different brands and models were introduced varying in unique features showcasing different futuristic designs and application. What more after another 50 years? Will the physical features be replaced by flying invisible gadgets that can easily read your minds with a snap of a finger? Or maybe by just clapping a certain sequence can be an equivalent to one sentence or maybe a paragraph meant to be said. All these futuristic designs were only achieved through science fiction novels that turned into proposals and now a living embodiment of the rapid change and powerful minds of inventors and scientists.

In addition to increasing the speed on the access of information at our fingertips, the Internet has added a whole new dimension to communication. Becoming the author of a printed book may take many years of frustrated effort, but becoming a publisher of online material requires little more than the click of a button and all thanks to social media platforms. Innovations like the touch screen and voice operated gadgets are in trend but is also subjected to gradual change and will never be the trend forever.  A change that is slowly reaching its peak is the future of communication with augmented reality. It is the future of seeing the universe and its proponents through a technological overlay. Applications, games, and even the famous augmented reality glasses are reaching its famous tag by letting you see places and people you’ve never reached before. This future stimulates expectations and the accepting of technical communication that aims to overcome barriers. Not just language barriers but as well as physical and other external barriers (Coates, 2007). The upcoming generation will have an access to a lot more personal information and will be introduced to different nations, language, and with the help of the fast making of several emojis designated for different types of emotions, expressions without seeing the users face is comprehendible yet risk on understanding the true intention might grow to confusion. These innovations and communication through this mean is rapidly growing but are we really responsible enough to adapt and be revolutionized by this technology?

According to Kraut (1998), technological driven communication is good, it helps spread information easier, connect with people far from you, and reach out to people you want to reach out. But still, nothing beats the purpose of physical eye contact and warmth of people when communicating. The connection is still different from several circuits and wires designed to move and communicate.

We become more empathetic and compassionate because we personally see and hear the discussions. The interpersonal communication is still influenced by the rapid change but as possible should still be considered and not meddled by technological means (Terrel, 2018).

There should still be a clear line for the usage of such machines and means as we humans main drive is to communicate; may it be with effort or more.




Arango, T. (2008).World Falls for American Media, Even as It Sours on America.  New York Times, Retrieved from

Coates, T. (2007).Confessions of a 30-Year-Old Gamer.Time. Retrieved from,8599,1577502,00.html

Kaul, V. (2012).The Changing World of Media & Communication. J. Mass Commun Journalism 2:116. doi:10.4172/2165-7912.1000116 Retrieved from

Kraut, R. (1998). Internet Paradox: A Social Technology That Reduces Social Involvement and Psychological Well-Being? American Psychologist. Retrieved from

Terrel, S. (2018). What Are Interpersonal Skills And Why Are They Important? [Blog post] Retrieved from



by: Arianne H. Pagador and Hazel Mae J. Pagal

Philosopher M. Mamardashvili once said that as a new generation emerge, a new culture also appear, but this time, with progression; wherein the one that already existed was not forgotten but brought to the present (Kirillova, 2016). The same as the force for development that we are using. It is the force that came from history which we are utilizing as a basis for the culture that we are building (Kirillova, 2016).






Photo retrieved from: on February 23, 2019.

The flow chart shows the progression of the media technologies. It is considered as progression because from the very beginning and at the end of it, is the combination of all; where still the text, sound, graphics, and images are still present that existed along the way.

In the 21st century the information circulates through the “Internet Galaxy” (Kirillova, 2016). Published information, printed texts, recorded films, music, videos, and even communication involves the connection of internet. It is without question that we are on the process of improving the capabilities of the internet – its accessibility, its full extent in making life easier, more realistic in a way that the virtual body can somehow be the same as the actual in terms of communicating. Furthermore, in terms of the devices used,  the things that “the most you can bring but the least you need to carry”.

Photo retrieved from: on February 24, 2019.

Technologies are not that predictable, but, as well as the minds of humans. They are as imaginative as ever, like on what we have seen in movies,science-fiction to be exact. It is possible that fifty years from now, Iron man will also exist in real life. The process on how Tony stark survive, all holographic techniques he made, robotics, and maybe more; not just the ideas from movie, but even more.

Fifty years from now, we still hope that the internet, technology, and all the improvement of all the means of communication would make us understand clearer that we must not just save ourselves from things that may hinder us from easier life, but also from the possibility that the improvement we continue to desire will end our lives.



Anu, Jagga- Narrang (2015). Evolution of Media Technology. Retrieved from

Kirillova NB (2016). Evolution of Media Culture in the Context of McLuhan’s Typology: History, Reality, Prospects. Global Media Journal. 2016, 14: 26. Retrieved from on February 24, 2019.

Evolving Through Time

mediaBy Ferlyn Legarde and Rizaldo Ian Tambong

Since the very beginning, oral communication is an essentiality among men with the primary intent of having the ability to communicate with others. By this, oral communication had become a fundamental structure in developing another form of communication which is literature.

For the sake of preservation and retention of information, oral culture developed and emerged into a written culture which promotes longevity and permanence. The writings on cave walls, papers made from leaves, clay tablets and on stones are concrete evidences that written communication were already been used and existed ages from now. However, as time goes by printed media such as newspapers, catalogue and many more, have been in away neglected because of the conveniences that the world provides man today, wherein man can read and gain information by the tip of their fingers by just opening one’s phone with no hassle and too much effort. By the presence of industrialization and the emergence of technology, information is now easily and accessibly transferred from one person to another.  Recently, man have witnessed the birth of the internet which greatly influences the flow of communication and the mass. In line with this, social media also offers man the ability to start a conversation in just a series of tapping on smartphones and computers.

Media has evolved and is still continuously evolving into something that man cannot really predict. Years from now, one could never foresee what could be created and formed out of the communication that man possesses at the present. Thus, the continuous changes undergone by communication and media simply displays its importance in the society and in the lives of every individual.  As an essential element of being rational it will continue to become more revolutionary and influential in the society together with the advancement of modern technology.


Ever since the early ages, communication has always had a vital role. We use this to pass information to our subordinates and through this, the flow of knowledge and forms of relationships between people are facilitated.

As we turn back the clock, we can see the huge difference between our methods of communicating before and now. In the 1500’s, tribes started using smoke signals to convey special messages to others. 2000 years later, Romans used the “Pigeon Post” to pass on letters to people from distant places using trained pigeons. During 255 B.C., snail mail was the best form of communication. To the creation of print media up until now, with the advanced technology we have, our mediums of communication have drastically improved.

Predicting what communication and media would look like 50 years from now, we can assume the continuous innovation of our tools would make our lives easier. We have always made efforts to shatter the barriers that hold better communication back. As said by Routledge (2016), ” When a communication medium changes, our practices and experiences of communication also change”. With the invention of touchscreen phones capable of face-to-face interaction, a distant yet well process of communication is achieved. The face-paced growth of technology enables us to have a better experience and process when communicating. With that said, existence of holographic communication and virtual-reality centric methods are possible.

There is no stopping this progress for communication and media. As humans continuously gain more knowledge, more innovation is done to transcend the limits we have. There might be barriers along the way, but humans thirst for improvement will not limit them in achieving the advancements. The thing left now is how we take care of the responsibility of using them for the greater good of the community.


Comm 2.0

by: Khrisna B. Artuz & Merry Beatrice V. Sanchez

          53492900_2567510843319971_7670047460139466752_nMedia and communication, both entirely distinctive concepts, both rooted in each others needs. Media in a sense greatly influences communication, communication on the other hand is the basis for maximization of media usage. In this era where technology has dominated all of human race the innovation concerning media and consequently communication is greatly recognized. From ones bulky phones and computers to sleek and automated ones, from hours of mail travel to an instant reply by the web, from long tiresome paragraphs to brief and concise GIFs and emojis. The thing is our ways have truly evolved with time and that people have become accustomed to the ways of this 21st century technological world.

52651130_402105003674826_2005612722070224896_nChange is inevitable. We are all witnesses to this ever-changing world we live in. Way way back, communication was all about sounds that does not even have an actual meaning. It was all about symbolisms, that if you rode a time machine right now and go back to those times, maybe you’ll be laughing your ass off seeing how those people communicate. If you try talking to those people you might even scare them off because the way you talk would be different from what they’re used to, so it will only result to misunderstandings. The thing is, it is innate in us humans to be able to interact, it is human nature to try and develop relationships with the use of cues most especially communicative ones. 53308971_371939670306451_7150027444303429632_nIn a deeper sense, in the times of our grandfathers and mothers media was almost non-existent yet and communication was truly wholesome at some point. Wholesome in a sense that lies were easier to spot since the interaction would always be face to face. Love was also conveyed with great effort, in their ability to write letters which deeply reaches the soul and in the way a boy serenades his love. We can say that the concept of love back then in the sense of communication and media was much more heartfelt and pure.

52948735_302856983711345_61590058657906688_nIn today’s generation, liars, cheats, and those who take advantage of others are widely spread across the web. To love nowadays does not require that much effort. The sincerity of all things has been affected with the rise of advanced media and communication tools. A once very special occasion can be corrupted by the eyes of those that govern the internet. So, maybe in 50 years or so this trend of rapid change might still go on. Maybe, one will not need to travel far away to attend an important meeting or for his/her presence to be recognized. Realistic holograms may do the job a couple of years from now. Some hi-tech machines may not be shrouded in high end facilities, it may be within our reach or even in the snap of our fingers. The thing with technology is that you’ll never know what will come forth, engineers and scientists or even us students, who’s privileged enough to access quality education, could create such programs that may enable us to communicate much better than how we do at the moment. We can never tell how and when but let us expect more because our needs are growing continuously and with these needs arise greater innovation and inventions.

New Age for Communication

By: Klynne Clarise Kuizon & Honey June Gabiota

Through the years, communication has evolved. The way people communicate with each other today is entirely different ages ago. In early times, we communicate orally and then we eventually learned how to write in rocks and paper. The existence of print and broadcast media enables us to disseminate information at long distance, massively, and effectively. Today with the invention of computers and internet, social media dominated as tool for us to communicate (Lambert 2018).

A lot of things could happen in the future. With the curiosity of human mind we will forever be evolving and innovating. Fifty years from now the ability to transmit thoughts, without speech, from one human being to another in other words telepathy would be possible. In an article written by Caitlin Dewey, Mark Zuckerberg  stated that, “One day, I believe we’ll be able to send full rich thoughts to each other directly using technology,”. This statement implies that we have come to a point that everything is made possible with technology. 

Image result for brain-computer interface.
Photo credit: ALS Association

Last February 2017, researchers from Stanford University have developed an advanced brain-computer interface. Paralyzed patients controlled the point-and-click motion of a cursor on an onscreen keyboard. The cursor moved around via direct brain control. This device enables to read the patients mind. Reading our thoughts is now possible the problem now is how to send the message. In 2013, scientist at Duke University implanted two lab rats with microelectrode arrays and taught one of the rats to press one of two levers. Afterwards, the second rat, who had not been trained, also seemed to know which level to push: It had received neural signals from the first rat, via the implant.  

Telepathy would revolutionized the way we communicate with one another.


Dewey C. 2015. Mark Zuckerberg says the future of communication is telepathy. Here’s how that would actually work. The Washington Post. Available from .

Goldman B. 2017. Brain-computer interface advance allows fast, accurate typing by people with paralysis. Stanford Medicine. Available from

Lambert T. 2018. A brief history of communication. Available from 


SURPRISE OF THE FUTURE: Are we ready for it?

              We live in this world with gradual changes cause by our creative imagination. Everything is instant, but are we assured of its convenience forever?

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Let’s travel back in the time when there were handwritten letters, telegram, beeper, etc. and the days you still watch television in a big box.

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Communication in the past might be hard but valued while everything today is just one click away.


In 50 years, there might be all-accessed control screen for everything at home and people may contact each other by the use of hologram wherever they are.


 The telepathy in communication were people can  share their ideas without voicing out, this may be familiar from a scene in a sci-fi movie however, we must be mindful that humans has its way to make their life comfortable.

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               Aforementioned above are the predictions in the next 50 years. There are existing news about implantation of microchips in the human body that shocks the world. However, there are thousands of people living in the country of Germany and Sweden had opted to get chipped as  key cards that are useful for their transactions. 

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A dozen of satellites are being launched for connections, thus technology plays an increasing role in communication. We are excited to embrace high-tech innovations, but what if it creates greater problems ? Lost of personal interaction, competition in modernization or worst, wars in the world.We have different creative discoveries from the telephone by Graham Bill to the smartest television that we have in the market. Everything can happen and we have to accept change, use the innovations into productivity instead of destruction of humanity.

             There is a fire that keeps on burning, we couldn’t stop this technological explosion. Will these changes be a better platform? Better think of it rather than seizing the moment without thinking what will happen next.


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Dunbar, B. (2015, May 15). What Is a Satellite? Retrieved February 20, 2019, from

Hurd, D. (2018, October 24). Why Implanted Microchips in Humans Could Go Mainstream Sooner than Later. Retrieved February 20, 2019, from

What Lies Ahead

Communication and media is a relationship that involves an interaction between participants; both evolved throughout the years along with the evolution of the people and the world. From the mere simple actions and sounds like “oh” or “ah” of the first men on earth. And the old and traditional media such as speaking or talking, we, now, developed new ways of communicating which led into the discovery of new media – including software that is used by people to communicate i.e. social media apps; Facebook messenger, Gmail and etc.


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Forecasting 50 years from now, as we evolve, our ideas and imagination goes far beyond with the advancement in time, where the things we once thought are impossible and quite bizarre are now made possible specifically in the field of communication and media.


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Using a chip implanted in people’s head that links in to their systems, they can now control and do whatever they want; they can communicate by visualizing things on their own vision – seeing a projected real life figure of someone from afar as if they’re interacting right next to each other.


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Such prediction was inspired by the show “Black Mirror”, which exhibits the advancement people are capable of creating.

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Truly, the human brain and its capabilities can do exemplary inventions and innovations that transcends beyond what’s expected. Change is inevitable in all aspects of life just like in communication and media which offers convenience to mankind but along these we must always be mindful of our actions and the consequences it may bring.


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Apid, Jannah Grace

Caparino, Shanine Trishia

Yumang, Sebastienne


Schmitz, A. 2012. Business Communication for Success. What is communication? Saylor Academy. Retrieved on February 2019 from

Change remains permanent

Long before today’s modern technology existed, everything was more dependent on the resource people had in hand as their means of communication. Digging deep to what the past had to offer, the following are top three of how people communicate in the past according to Kailun Zhang.

Number one is the use of Smoke signals, this was done by the indigenous tribes in the 1500s.

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Number two is the Pigeon post used by the Romans 2,000 years ago.

pigeon post.jpg             Retrieved from:

Number 3 is the Snail mail from 255 B.C.

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In relation to prediction of what communication and media will be like in the next 50 years, the possibilities are endless. Looking back to what has happened in the past, people make strategic ways to communicate to those who are close and far from them and as a result, computers and touch screen cellphones are invented to make people’s lives easier. In the upcoming years, technological advancement will increase to what is expected because this is also an aftermath of the fast-paced growth of improvement and technology. The technology of communication evolves at a blistering pace. This is why predictions will not be far from its possibility of happening because the human mind and idea extends to the thinking of what can cope up to the recent situation of society.

In conclusion communication and media will continue to progress and develop over the years with better details and composition than before in the reason that the human thinking does not stay stagnant on the now but goes beyond the limits of trying something new. There might be difficulties in reaching the desired standard given that a high one is already set by today’s modern inventions but the provision of these advancements will not be limited to the norm only but will strive for something greater.





George, H. (n.d.) The law of human progress. Henry George. Viewed 5 February 2019      from

LemonLimeSkull. (2016). Smoke signals: examples and use in modern day. [Photograph].  Retrieved from

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Why snail mail is special. [Photograph]. Retrieved from–HpGrzAUoC9QD4TNnNL

Zhang, K. (2015). Then & now: communication through the ages. The Queens Journal. Viewed 5 February 2019 from